Location Based Advertising (LBA) targets potential local consumers to check out the advertised products and services on your online and physical shop so that they can buy them locally and/or as part of their route planning.
LBA increases the daily user traffic that is the core of an omni-channel marketing strategy to create more sales conversions.
Factual reports that 9 out of 10 marketers believe that LBA lead to higher sales, growth in the customer base (by 86%) and an and higher increase in customer engagement (by 84%) (Quote: Factual’s 2019 Location Based Marketing Report)

1) LBA is a customized and targeted digital advertising that enables your business to use the customer location data and combining it with the previously acquired data of their shopping's behaviour as well as other data to boost sales.
2) Marketing specialists will analize customer’s data, hence tracking their shopping habits and movements effectively, to create customized offers and advertisements that appeal to the local customers in a restricted geographic area.

3) Mobile targeting Ads empower brands and businesses to target desired audiences through advertisements that are customized on the demographics and other essential data by identifying and classifying consumers who are likely to fit into the ideal customer profile.
4) Mobile ads are more effective and they optimize your marketing budget when focusing on a customized advertisement that reach the target audience.
5) Planning the mobile Ad campaign is hence key, mobile platforms provide crucial data at a specific time and place that lead users to take instant action.
6) Mobile Ad targeting strategy is based on the leverage that the data technology creates a location based strategy for your campaign by optimizing the features of mobile advertising, and by promoting a positive image and visibility of your business, brand/s, products and services.

7) Mobile Ads need technical expertises to set up metrics for evaluating the Marketing success measured by Google Analytics reports on reach, clicks, click ration, cost per click, conversions, conversion to leads, traffic volume, etc that are key for the success of your LBA.
8) Mark out the places where your target customers will be at a specific time and define the area where the target audience’s needs and buying behavior can be targeted locality and match it up with their demographics.
9) Data organization on the search history of your target customers, enable your Marketing experts to design targeted personalized high quality content by using location-centric keywords to place your website in top position on the major search engines.
10) Mobile Ad will be then integrated with your Marketing campaign with well-defined marketing goals to optimize your Marketing and advertising strategies in order to increase sales, store visits, and conversion rate.