A user-centric approach to Conversion Rate Optimization (CRO)
Stay away from best practices and quick hacks; to increase website conversion rate, the best way is to understand what your users and customers want.
Having multiple visits to your website, organic or advertised, doesn't necessarily mean they convert into leads or sales.
Having multiple visits to your website, organic or advertised, doesn't necessarily mean they convert into leads or sales.
Are you interested in CRO?
Business Webstars will help you pinpoint what gets in the way of a potential quote request or purchase, on your e-commerce.
Our specialists will analyze your weaknesses and will provide you with the most suitable web consultancy to solve the problems and improve the user experience of your site.
We map the actual funnels to bring the CRO process to the desired result. We perform a behavioral analysis on your website.
The synergy between you (the client), the web designer, the developer and the business analyst is strategic!
What is Conversion Rate Optimization (CRO)?
CRO focuses on conversion rates, averages and benchmarks.
But statistics must never make you forget the most important thing, the users behind them.
Understanding what drives, stops, and persuades them, so that you can offer them the best possible user experience, is what makes them convert and ultimately improves your conversion rate.
Conversion Rate Optimization (CRO) is the marketing practice that serves to increase the percentage of users who perform a desired action on a website.
Such as purchasing a product or service, filling out a quote / information request form or clicking on a link.
How to calculate your Conversion Rate?
Conversion rate is calculated by dividing the number of conversions (desired actions taken) by the total number of visitors and multiplying the result by 100 to get a percentage.
For example, if your webpage had 15 sales and 750 visitors last month, your conversion rate is 15 divided by 750 (0.02), multiplied by 100 = 2%.
