Thanks to SEO that focuses mainly on the organic improvement of search results, you can also optimize your costs in terms of advertising investments.

This is very beneficial for companies with a slightly lower marketing budget and/or who want to see results over a longer period of time.

With the SEO strategy it can take at least 6 months before the results can actually be seen. It can take even longer for new startup websites.

With the SEO on-page or on-site, the main objective is to work on the content of individual web pages making them SEO friendly in order to improve the positioning of your website on the search engine, earning the first positions on the first page.

The most important factors to consider in this area are:

• Optimize title and meta description tags;
• URL SEO user-friendly;
• Intuitive navigation (breadcrumbs, user sitemaps, etc.);
• Optimized internal links;
• Text formatting (use of H1, H2, bold, italic, etc.);
• Image optimization (dimensions, nomenclature, alt attributes, etc.);
• Page 404 user-friendly;
• Page loading speed;
• Optimized pages for mobiles;
• Always updated and high quality content (this is the most important SEO factor);
• External links towards authoritative sites.

The SEO off-page or off-site is the basis of a positioning strategy, especially in places where there is greater competition.

It refers to all the optimizations that can be carried out outside your site to increase its popularity and authority in the eyes of Google.

Off-page optimization provides Google with an excellent indication of how users perceive a specific site and above all the brand and company behind it.

This is because a site with high quality content and useful information is more likely to:

• be linked by other sites;
• be shared on social media (like Facebook, Twitter, etc.);
• be placed in browser bookmarks;
• get mentioned in a group of users who think the same as you (e.g. forums and blogs).
The most important types to consider in the context of off-site optimizations are:

• Quotes (Link Building and Link Earning);
• Mentions;
• Reviews;
• Google My Business.

The Google algorithm is forever evolving, therefore the constant updating of the contents of your website will be appreciated more.

Our advice is therefore to opt for a continuous collaboration in order to obtain constant and lasting results over time.